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Sunday, January 10, 2021

Fiverr social media marketing test answers-(2021).

 

Fiverr social media marketing test answers-(2021)



1. Which of the following would be leveraging both social networks and traditional marketing?

  • Handing out print advertisements with a coupon for a store
  • A print advertisement in a magazine drives people to a website where there is a free trial offer
  • Posting an advertisement on a message board
  • Hosting a video ad on YouTube not otherwise seen elsewhere

2.What style of videos can a company post on YouTube?

  • Video Blogs
  • Television Commercials
  • Product Demonstrations
  • All of the above.

3.How does creating a social network marketing plan differ from a traditional marketing plan?

  • The brand image should be completely different for social marketing
  • The staff requirements and skill sets for social marketing are different
  • There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
  •  Other than the method of delivery, a marketing plan either way will be similar

4.How can a company convert posts on Twitter to sales?

  • Write demeaning points about the competition.
  • Write posts about personal information of the CEO.
  • Creating posts which drive followers to their site.
  • Constantly post updates about how the company needs more sales.

5.What non financial measure of marketing is important to track?

  • CEO performance.
  • A number of new hires in marketing.
  •  A number of impressions.
  • New customer acquisition.

6.Which of the following is an important aspect of creating blogs and posting content?

  • Using a witty user name.
  • Posting at least once a month to the blog.
  • Social Media Optimization.
  • Using humor.

7.What is a “vlog”?

  • Video Log
  • Video Blog
  • Log of blog activity
  • New technology to aid in blogging

8.How do ebooks represent a form of marketing?

  • They are often free, include useful information, and direct the reader onto the company which created the ebook for further information.
  • They are not a form of marketing.
  • They can be placed on free sites where paid advertisements generate income.
  • They can be used to defame the competition.

9.What are the four P’s of marketing?

  • Product, Price, Place, Promotion
  • Price, Popularity, People, Placement
  • Popularity, Product, Promotion, People
  • People, Price, Promotion, Placement

10.Why is there no specific definition of what is social media marketing?

  • There is no governing body over social media marketing.
  • Companies cannot come to one definition.
  • The concept is relatively new compared to traditional marketing and is still being defined.
  •  It has not yet been widely accepted.

11.What should a company post on Twitter?

  • New product launches.
  • Significant company news.
  • Occasional day to day posts of interest.
  • All of the above.

12. How is site traffic useful in evaluating marketing?

  • Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined.
  • There is no correlation between site traffic and marketing.
  • Ads can send receivers to a specific landing page, which can be tracked.
  • Product sales from the company website can be attributed directly to the marketing campaign.

13. What would the marketing budget section of a marketing plan consist of?

  • The cost to write the plan.
  • The expected costs for each ad campaign based on the delivery method.
  • The overall marketing budget for a year.
  • The marketing personnel job descriptions.

14.How can a company create a forum for dialogue on LinkedIn?

  • Post updates to the company status.
  • Use of Groups.
  • Change the company profile regularly.
  • Post demeaning comments for the competitors’ pages.

15.What is the method for being linked to other users on LinkedIn?

  • Followers
  • Connections
  • Friends
  •  Associates

16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?

  • The number of followers.
  • The number of views of the video.
  • The sales volume of the company.

17.How often should a marketing plan be revisited?

  • Never, once written it is complete
  • As often as needed in order to revisit the plan of action and revise any new actions
  • A company board meetings
  • During the financial review of the company each month

18.What is the overall goal of social media marketing for companies?

  • Generate sales
  •  Increase company headcount
  •  Increase their web presence
  • Help accelerate product launches

19.What place does Pricing have in marketing?

  • Higher prices guarantee a higher revenue stream.
  • The company should actively market how much their products cost.
  •  Different pricing levels can be tested to see what elicits the best consumer response.
  •  Marketing based on the pricing level relative to competition is important.

20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

  •  Ask the watcher to visit the company site at the end of the video
  • Make the videos at least 5 minutes long
  •  Make the videos under 10 seconds
  • Have the CEO featured in the advertisement

21.Why is it important to post to a blog regularly?

  • It reduces the cost per blog post.
  • Keep readers engaged and also gives search engines content to index.
  • It gives the social media marketing specialist something to do.
  • It allows more chances for the company to put down the competition.

22.What is a “wiki”?

  • Form of blogging.
  •  A new social networking site.
  • Interconnected and user-generated knowledge management systems.
  • A tool for posting to social media networks.

23.What is meant by the concept of “viral” in social media?

  • Social media which is spread to viewers by the consumer, growing in popularity
  • It is a method of branding a company
  • Advertising which can easily be emailed
  • Marketing advertisements that are not serious

24. How does YouTube serve a dual purpose in social media marketing?

  • It can be used as a company blog as well as video advertisements
  •  It can be used for company pictures and videos
  • It can be used to host the company website as well as videos
  • It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube.

25. How can LinkedIn serve the company aside from social network marketing?

  • Job openings can easily be dispersed to qualified candidates on LinkedIn
  • Company pictures can be posted to the profile
  • Negative press about the competition can be easily spread
  • Pricing lists can be posted

26.What is “guerilla marketing”?

  • Marketing geared towards animal lovers
  • Marketing relies on time and energy rather than a large dollar budget.
  • Aggressive sales techniques.
  • Marketing using a large scale national budget.

27.What is a “call to action”?

  • Giving an advertisement’s receiver a specific direction such as ‘visit the site’
  • Using telemarketing to reach out to potential customers
  • Defaming the competition
  • Creating a new marketing campaign.

28.What is the ultimate goal of a social network marketing plan?

  • To satisfy investors in the company.
  • To justify spending in marketing.
  • To find investors for a company.
  • Drive potential customers to the company and give them an action item to perform.

29.How far into the future should a company plan its marketing activities?

  • Up to 1 year
  • 5 years
  • 1 month
  • Indefinitely

30.What is the general purpose of posting a video blog routinely to YouTube?

  • It allows the company to hard-sell its products.
  • It allows the company to drive website traffic to its blog.
  •  It can be used to disperse the company contact information.
  • It allows followers to create a personal connection with the employees of the company.

31.What is the main reason traditional marketing will never completely go away?

  • It is cheaper than social media marketing
  • All companies are required by law to use traditional marketing techniques
  •  There are better tax write-offs for traditional marketing
  • It’s proven to work time and again.

32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

  • Required by law.
  • Search engine rankings will include hits on the blog as part of the overall website hits.
  •  Requires less effort to maintain.
  • Cannot be hacked easily.

33.What style of blogging would be most effective for building relationships with customers?

  • Using the blog only for press releases.
  •  Posting resumes of the company officers.
  •  Posting articles about how terrific the company is, and putting down the competition.
  •  Writing posts about the company and its ups and downs from inside, personalized approach.

34.What traditional marketing technique is YouTube closest to?

  • Print advertising.
  • Television advertising.
  • Radio advertising.
  • Mail advertising.

35.What can a company do to offset the cost of running a blog?

  • Place ads on the blog which generate pay per click income
  • Charge users a fee to read the blog
  • Only allow past customers to read the blog
  • Require a monthly membership to the entire company website

36.What is meant by Brand Management?

  • Managing the marketing staff.
  •  Management of the marketing budget.
  •  The company executive management team.
  • Creating a consistent image for the company.

37.What methods of social network marketing should a company always use?

  • Blogging only
  • Twitter, Blogs, Facebook
  • YouTube
  • Depends on the company, their product, their audience

38.What feature does LinkedIn offer for pay accounts?

  • Ability to post pictures.
  •  Increased abilities to connect directly and send messages to people.
  • Ability to post in Groups and create a Group.
  • Ability to block users.

39.What is a contingency plan?

  • A second written plan in case management doesn’t like the original plan.
  •  A detailed marketing plan.
  •  A set of actions to be taken if the original plan does not perform as anticipated.
  • A marketing plan is written just for social networking.

40. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

  • Hire a web specialty firm.
  • Implement special software.
  • Creating landing pages specific for each campaign.
  • There is no way to know where traffic comes from.

41.How can a company use the same material for both traditional and social network marketing?

  • Posting a luring comment on Twitter to the company site.
  • Selling ad space on the company website.
  •  Utilizing a television ad campaign online as well on their site and sites such as YouTube.
  • Creating a magazine print ad with the company website.

42. What is the term adopted for updates posted by Twitter users?

  • Tweets
  • Twoots
  •  Twinks
  •  Posts


43.What is “social media optimization”?

  •  Creating content which easily creates publicity via social networks.
  • Writing clear content.
  • Creating short content which is easily indexed.
  • Hiring people to create content for social networks.

44.What do Connections on LinkedIn effectively represent?

  • Random strangers who found the company.
  • People the company has sold products or services to.
  • An avenue to disperse coupons.
  • People and other companies the user is connected to directly.

45.What is meant by the “blogosphere”?

  • The act of writing a blog
  • Specific niche blog community
  • The interconnected community of blogs via linking to each other
  • Advertising done via blogging

46.What is meant by “micro-blogging”?

  • Blogging daily
  •  Blogs which are posted by companies, not individuals
  •  Blogs with limited individual posts, limited by character count typically
  • Blogging from mobile devices

47. Which type of marketing would a company blog be considered?

  • Social Network Marketing
  • Traditional Marketing
  •  Both
  • Neither

48.How does a blog directly impact sales of a company?

  • It tells customers what products to buy
  • It can be used to talk negatively about the competition
  • It is typically used as the way to disperse company coupons
  • Typically a blog does not directly create sales

49. What is a method of marketing on Facebook which can reach several users by spending money?

  • Pay money for a better quality Facebook account
  • Pay a third party to make posts to your account
  • Charge a fee for users to be your friends
  • Facebook Pay Per Click placed advertisements

50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

  • Post links on the company blog to the YouTube videos
  • There is no method to effectively direct people to the company videos
  • Use of keywords.
  • Sending out mail advertisements

51.What can a company do on Facebook apart from their page to create a following?

  • Post more updates than usual
  • Post controversial posts
  •  Use several pictures
  • Use Groups, both company originated and posting to other groups

52. What is meant by A/B testing in marketing?

  • Testing of 2 different products
  • Testing 2 versions of an advertisement to see which elicits the best response
  • Clinical testing of medical products before legally allowing them for sale
  •  Testing via 2 mediums, such as radio and television

53.What do updates to Facebook status resemble most closely?

  • Video blogs
  • Posts on Twitter
  • A company white paper
  • Articles on LinkedIn

54.What is another term for “social media”?

  •  Media Optimization
  • Consumer Generated Media
  • Advertising Socialization
  • Consumer Media Advertising

55.What type of status updates would drive visitors to the company site?

  • An update telling friends they hope to see them all soon
  • A link to a new press release hosted on the company site
  • A link to a third-party hosting a company press release
  •  A picture of the CEO

56.What should be the length of an effective blog post?

  • Several pages in length
  •  No more than a few sentences
  •  A few sentences mixed with several links to other sites and references
  • A few paragraphs

57.What is meant by “Marketing Creative”?

  • The employees in the marketing department
  • The content for marketing and its creative aspect
  • The methods used to distribute marketing material
  • The branding image of the company

58. How can a company place itself as an expert in a certain area of expertise?

  • Post updates which brag about the company
  • Actively answer questions in the Q&A section of the site
  • Post comments on competitors pages stating how they are inferior
  • Answer the questions in all the categories, even the ones in which the company is not engaged.

59.What is the term used for a person who is receiving updates of another Twitter user’s updates?

  • User
  • Follower
  • Connection
  •  Friend

60.What does the product portion of the 4 P’s of marketing focus on?

  • The product or service being marketed to consumers
  • The manufacturing process
  • How the price will be set for the product
  • How the new product will be promoted

61. What is the character limit for posts on Twitter?

  •  No limit.
  • 100 characters.
  • 140 characters.
  • 200 characters.

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