Fiverr social media marketing test answers-(2021)
1. Which of the following would be leveraging both social networks and traditional marketing?
- Handing out print advertisements with a coupon for a store
- A print advertisement in a magazine drives people to a website where there is a free trial offer
- Posting an advertisement on a message board
- Hosting a video ad on YouTube not otherwise seen elsewhere
2.What style of videos can a company post on YouTube?
- Video Blogs
- Television Commercials
- Product Demonstrations
- All of the above.
3.How does creating a social network marketing plan differ from a traditional marketing plan?
- The brand image should be completely different for social marketing
- The staff requirements and skill sets for social marketing are different
- There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
- Other than the method of delivery, a marketing plan either way will be similar
4.How can a company convert posts on Twitter to sales?
- Write demeaning points about the competition.
- Write posts about personal information of the CEO.
- Creating posts which drive followers to their site.
- Constantly post updates about how the company needs more sales.
5.What non financial measure of marketing is important to track?
- CEO performance.
- A number of new hires in marketing.
- A number of impressions.
- New customer acquisition.
6.Which of the following is an important aspect of creating blogs and posting content?
- Using a witty user name.
- Posting at least once a month to the blog.
- Social Media Optimization.
- Using humor.
7.What is a “vlog”?
- Video Log
- Video Blog
- Log of blog activity
- New technology to aid in blogging
8.How do ebooks represent a form of marketing?
- They are often free, include useful information, and direct the reader onto the company which created the ebook for further information.
- They are not a form of marketing.
- They can be placed on free sites where paid advertisements generate income.
- They can be used to defame the competition.
9.What are the four P’s of marketing?
- Product, Price, Place, Promotion
- Price, Popularity, People, Placement
- Popularity, Product, Promotion, People
- People, Price, Promotion, Placement
10.Why is there no specific definition of what is social media marketing?
- There is no governing body over social media marketing.
- Companies cannot come to one definition.
- The concept is relatively new compared to traditional marketing and is still being defined.
- It has not yet been widely accepted.
11.What should a company post on Twitter?
- New product launches.
- Significant company news.
- Occasional day to day posts of interest.
- All of the above.
12. How is site traffic useful in evaluating marketing?
- Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined.
- There is no correlation between site traffic and marketing.
- Ads can send receivers to a specific landing page, which can be tracked.
- Product sales from the company website can be attributed directly to the marketing campaign.
13. What would the marketing budget section of a marketing plan consist of?
- The cost to write the plan.
- The expected costs for each ad campaign based on the delivery method.
- The overall marketing budget for a year.
- The marketing personnel job descriptions.
14.How can a company create a forum for dialogue on LinkedIn?
- Post updates to the company status.
- Use of Groups.
- Change the company profile regularly.
- Post demeaning comments for the competitors’ pages.
15.What is the method for being linked to other users on LinkedIn?
- Followers
- Connections
- Friends
- Associates
16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?
- The number of followers.
- The number of views of the video.
- The sales volume of the company.
17.How often should a marketing plan be revisited?
- Never, once written it is complete
- As often as needed in order to revisit the plan of action and revise any new actions
- A company board meetings
- During the financial review of the company each month
18.What is the overall goal of social media marketing for companies?
- Generate sales
- Increase company headcount
- Increase their web presence
- Help accelerate product launches
19.What place does Pricing have in marketing?
- Higher prices guarantee a higher revenue stream.
- The company should actively market how much their products cost.
- Different pricing levels can be tested to see what elicits the best consumer response.
- Marketing based on the pricing level relative to competition is important.
20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
- Ask the watcher to visit the company site at the end of the video
- Make the videos at least 5 minutes long
- Make the videos under 10 seconds
- Have the CEO featured in the advertisement
21.Why is it important to post to a blog regularly?
- It reduces the cost per blog post.
- Keep readers engaged and also gives search engines content to index.
- It gives the social media marketing specialist something to do.
- It allows more chances for the company to put down the competition.
22.What is a “wiki”?
- Form of blogging.
- A new social networking site.
- Interconnected and user-generated knowledge management systems.
- A tool for posting to social media networks.
23.What is meant by the concept of “viral” in social media?
- Social media which is spread to viewers by the consumer, growing in popularity
- It is a method of branding a company
- Advertising which can easily be emailed
- Marketing advertisements that are not serious
24. How does YouTube serve a dual purpose in social media marketing?
- It can be used as a company blog as well as video advertisements
- It can be used for company pictures and videos
- It can be used to host the company website as well as videos
- It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube.
25. How can LinkedIn serve the company aside from social network marketing?
- Job openings can easily be dispersed to qualified candidates on LinkedIn
- Company pictures can be posted to the profile
- Negative press about the competition can be easily spread
- Pricing lists can be posted
26.What is “guerilla marketing”?
- Marketing geared towards animal lovers
- Marketing relies on time and energy rather than a large dollar budget.
- Aggressive sales techniques.
- Marketing using a large scale national budget.
27.What is a “call to action”?
- Giving an advertisement’s receiver a specific direction such as ‘visit the site’
- Using telemarketing to reach out to potential customers
- Defaming the competition
- Creating a new marketing campaign.
28.What is the ultimate goal of a social network marketing plan?
- To satisfy investors in the company.
- To justify spending in marketing.
- To find investors for a company.
- Drive potential customers to the company and give them an action item to perform.
29.How far into the future should a company plan its marketing activities?
- Up to 1 year
- 5 years
- 1 month
- Indefinitely
30.What is the general purpose of posting a video blog routinely to YouTube?
- It allows the company to hard-sell its products.
- It allows the company to drive website traffic to its blog.
- It can be used to disperse the company contact information.
- It allows followers to create a personal connection with the employees of the company.
31.What is the main reason traditional marketing will never completely go away?
- It is cheaper than social media marketing
- All companies are required by law to use traditional marketing techniques
- There are better tax write-offs for traditional marketing
- It’s proven to work time and again.
32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
- Required by law.
- Search engine rankings will include hits on the blog as part of the overall website hits.
- Requires less effort to maintain.
- Cannot be hacked easily.
33.What style of blogging would be most effective for building relationships with customers?
- Using the blog only for press releases.
- Posting resumes of the company officers.
- Posting articles about how terrific the company is, and putting down the competition.
- Writing posts about the company and its ups and downs from inside, personalized approach.
34.What traditional marketing technique is YouTube closest to?
- Print advertising.
- Television advertising.
- Radio advertising.
- Mail advertising.
35.What can a company do to offset the cost of running a blog?
- Place ads on the blog which generate pay per click income
- Charge users a fee to read the blog
- Only allow past customers to read the blog
- Require a monthly membership to the entire company website
36.What is meant by Brand Management?
- Managing the marketing staff.
- Management of the marketing budget.
- The company executive management team.
- Creating a consistent image for the company.
37.What methods of social network marketing should a company always use?
- Blogging only
- Twitter, Blogs, Facebook
- YouTube
- Depends on the company, their product, their audience
38.What feature does LinkedIn offer for pay accounts?
- Ability to post pictures.
- Increased abilities to connect directly and send messages to people.
- Ability to post in Groups and create a Group.
- Ability to block users.
39.What is a contingency plan?
- A second written plan in case management doesn’t like the original plan.
- A detailed marketing plan.
- A set of actions to be taken if the original plan does not perform as anticipated.
- A marketing plan is written just for social networking.
40. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
- Hire a web specialty firm.
- Implement special software.
- Creating landing pages specific for each campaign.
- There is no way to know where traffic comes from.
41.How can a company use the same material for both traditional and social network marketing?
- Posting a luring comment on Twitter to the company site.
- Selling ad space on the company website.
- Utilizing a television ad campaign online as well on their site and sites such as YouTube.
- Creating a magazine print ad with the company website.
42. What is the term adopted for updates posted by Twitter users?
- Tweets
- Twoots
- Twinks
- Posts
43.What is “social media optimization”?
- Creating content which easily creates publicity via social networks.
- Writing clear content.
- Creating short content which is easily indexed.
- Hiring people to create content for social networks.
44.What do Connections on LinkedIn effectively represent?
- Random strangers who found the company.
- People the company has sold products or services to.
- An avenue to disperse coupons.
- People and other companies the user is connected to directly.
45.What is meant by the “blogosphere”?
- The act of writing a blog
- Specific niche blog community
- The interconnected community of blogs via linking to each other
- Advertising done via blogging
46.What is meant by “micro-blogging”?
- Blogging daily
- Blogs which are posted by companies, not individuals
- Blogs with limited individual posts, limited by character count typically
- Blogging from mobile devices
47. Which type of marketing would a company blog be considered?
- Social Network Marketing
- Traditional Marketing
- Both
- Neither
48.How does a blog directly impact sales of a company?
- It tells customers what products to buy
- It can be used to talk negatively about the competition
- It is typically used as the way to disperse company coupons
- Typically a blog does not directly create sales
49. What is a method of marketing on Facebook which can reach several users by spending money?
- Pay money for a better quality Facebook account
- Pay a third party to make posts to your account
- Charge a fee for users to be your friends
- Facebook Pay Per Click placed advertisements
50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
- Post links on the company blog to the YouTube videos
- There is no method to effectively direct people to the company videos
- Use of keywords.
- Sending out mail advertisements
51.What can a company do on Facebook apart from their page to create a following?
- Post more updates than usual
- Post controversial posts
- Use several pictures
- Use Groups, both company originated and posting to other groups
52. What is meant by A/B testing in marketing?
- Testing of 2 different products
- Testing 2 versions of an advertisement to see which elicits the best response
- Clinical testing of medical products before legally allowing them for sale
- Testing via 2 mediums, such as radio and television
53.What do updates to Facebook status resemble most closely?
- Video blogs
- Posts on Twitter
- A company white paper
- Articles on LinkedIn
54.What is another term for “social media”?
- Media Optimization
- Consumer Generated Media
- Advertising Socialization
- Consumer Media Advertising
55.What type of status updates would drive visitors to the company site?
- An update telling friends they hope to see them all soon
- A link to a new press release hosted on the company site
- A link to a third-party hosting a company press release
- A picture of the CEO
56.What should be the length of an effective blog post?
- Several pages in length
- No more than a few sentences
- A few sentences mixed with several links to other sites and references
- A few paragraphs
57.What is meant by “Marketing Creative”?
- The employees in the marketing department
- The content for marketing and its creative aspect
- The methods used to distribute marketing material
- The branding image of the company
58. How can a company place itself as an expert in a certain area of expertise?
- Post updates which brag about the company
- Actively answer questions in the Q&A section of the site
- Post comments on competitors pages stating how they are inferior
- Answer the questions in all the categories, even the ones in which the company is not engaged.
59.What is the term used for a person who is receiving updates of another Twitter user’s updates?
- User
- Follower
- Connection
- Friend
60.What does the product portion of the 4 P’s of marketing focus on?
- The product or service being marketed to consumers
- The manufacturing process
- How the price will be set for the product
- How the new product will be promoted
61. What is the character limit for posts on Twitter?
- No limit.
- 100 characters.
- 140 characters.
- 200 characters.
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